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Distribution Achievements

A major initiative of sustainable businesses is to eliminate or decrease the impact made on the environment by harmful chemicals, materials, and waste generated by processes to manufacture products and services

20 years ago we were watching movies on 35mm or on Betamax, VHS, laserdisc, VCD, V2000, VCD, then DVD etc. now its all-digital and the last method of physical media distribution (DVD) will probably be gone in 10 years’ time. Now we are watching digital files, be it on a cinema screen,  TV, computer or other device – its all-digital  and its quite feasible for a film to be released in a UK cinema without ever been anything other than a digital file.

FILM PRINTS - In relation to theatrical distribution, the conversion to digital technology, funded in large part by distributors, is now almost complete and has further reduced the distribution sector’s impact on the environment.  The move away from 35mm celluloid prints reduces the use of raw materials and the environmental impact of photo-chemical processing.

In addition, the distribution of digital content through small hard drives greatly reduces the delivery costs and associated carbon footprint.

Ultimately cable or satellite delivery should remove the carbon impact almost completely.

FILM TRAILERS - the conversion to digital projection has also rendered the production of 35mm film trailers obsolete.  Previously millions of feet of film would have been chemically processed every year to produce trailers to promote forthcoming releases.   Now trailers are produced in a variety of digital formats eradicating the need for the photo-chemical processes and are delivered to cinemas digitally, eliminating the need for physical transportation.

PUBLICITY RESOURCES - Similarly, until recently, we were delivering publicity material to the media as physical assets. Every theatrical film release would be accompanied by a significant publicity campaign which would have utilised many hundreds of thousands of pages in written production notes, and printed synopses.  These would have been accompanied by picture material either black and white stills and or colour transparencies produced through photo-chemical processes.  

For broadcast media audiovisual material on video and audio tape in a variety of formats was couriered and/or despatched around the country and then returned; resulting in a significant carbon footprint.

Virtually all publicity materials are now made available to journalists, media outlets and broadcasters in digital formats eliminating both the need to produce physical resources and transportation of material.

SUPPORTING NEW TALENT - FDA makes a significant  annual contribution on behalf of members to the  National Film and Television School to support the training of the next generation of film-makers. This support is now in its 22nd year.